SEO is the current snake-oil of the World Wide Web. The unfortunate side of things is that while it is important, there’s no magic wand that you can wave over your site to make it mysteriously appear at the top of the rankings, let alone reaching #1 for popular keywords. It takes so much more than just submission to search engines to get your site at or near the top of your chosen categories. Placement and page rank are not the only considerations.
SEO (Search Engine Optimization) is a term for the various methods that can be used in creating, designing and maintaing website content to help improve search engine ranking and placement. The objective is to help the site move upwards in the list, but it is only a part of your promotional campaign. Not actively promoting your web site is like having a business and not handing out your business cards. There are millions of websites, and every one is competing for the top spot in search engine results.
Successful SEO strategy requires a customized approach, based entirely on a site’s unique characteristics. Balancing the site’s design and functionality, searching behavior and characteristics of the target visitors, and the algorithms used by major search engines all play a part in a successful SEO redesign.
Many SEO companies rely on ‘tricks’ to increase page ranking by tring to fool the search engines. Search engine algorithms change frequently, and a spoof of the engines that works today may well not work tomorrow — and could easily get your listing removed from some search engines! We use modern layout and content inclusion techniques in our SEO efforts, instead of tricks, to obtain results.
Some of the aspects of optimizing a site include:
- Identifying useful, appropriate keywords
- Modifying the site content to be friendly to the search engines
- Designing a layout of the site to make it easier to search
- Optimizing your images and links
- Developing an efficient submission strategy